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Wolstonbury — Commercial Airline Consultancy | Strategy · Revenue · Innovation
Elevating Commercial Performance for Airlines
Strategic leadership, practical systems, and future-ready retailing to turn complexity into competitive advantage.
Welcome to Wolstonbury
Strategic Commercial Excellence for the Airline Industry.
We partner with airline businesses globally, specialising in solving complex commercial challenges to drive superior profitability. Our consultancy is built on executive-level leadership and a resourceful approach, focused on delivering results that consistently go beyond what could normally be achieved.
- Next-Generation Airline Retailing
- Profit-Focused Network Planning
- Complex Program Leadership
Every commercial challenge requires not just knowledge, but a common-sense, professional approach to drive results beyond what's normally achieved.
Founder Wolstonbury
We deliver value across critical commercial pillars, including:
Next-Generation Airline Retailing: Leveraging advanced distribution strategies, including robust international pricing and airline distribution strategy, to maximize revenue and market reach.
Profit-Focused Network Planning: Utilising strategic and insightful network planning and analytics to ensure operations consistently generate profits.
Complex Program Leadership: Managing significant, successful business migrations and virtual global network expansions that require specialist expertise and significant stakeholder management.
Our depth of experience, knowledge, and attention to detail makes us an invaluable partner in transforming your commercial performance and securing sustainable growth.
Consultancy Areas
Blend deep airline commercial experience with modern technology thinking.
We help carriers, regional operators and aviation partners grow revenue, streamline distribution and modernise their retail and pricing capabilities—without the vendor noise.
How We Work
A Strategic Partnership for Commercial Excellence
Our process is designed to move quickly from insightful diagnosis to profitable action, ensuring every project is delivered with the depth of experience, knowledge, and attention to detail necessary for success. We approach every engagement with a professional, common-sense methodology that is resilient to external pressures.
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The High View Assessment
We begin by establishing a high-view understanding of the strategic landscape while quickly zooming in on specific performance drivers. This phase is focused on gaining clarity in complex environments.
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Driving Results
This is where expertise turns into measurable value. We lead the implementation, whether it involves next-generation Airline Retailing, complex system migrations, or commercial restructuring.
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Profitable Future
Our goal is to leave your team and systems stronger and more capable of sustained growth. We ensure the strategic change is embedded into your commercial DNA.
External Validation: LinkedIn Recommendations
Executive Endorsements: Strategic Leadership in Practice
In the complex and high-stakes commercial airline sector, expertise must be validated by measurable results and a trusted partnership. These endorsements, provided by former managers, senior executives, and industry colleagues, affirm Wolstonbury’s commitment to delivering superior commercial strategy, resourceful execution, and resilient leadership. They showcase our ability to drive outcomes beyond what could normally be achieved while maintaining the professional rigour and attention to detail necessary for success.
Director and Senior Industry Consultant (ex-British Airways)
His professional, common-sense approach to the job was appreciated by me and all his key stakeholders, and helped drive... results beyond what could normally be achieved.
Senior Airline Revenue Management Executive
Simon's depth of experience, knowledge and attention to detail will be invaluable in any future role.
Senior Airline Network Management Executive
He has a wonderful quality to balance professionalism and fun in a commercial environment that is continuously under pressure to generate revenue regardless of the external conditions.
Experienced Airline and Software Executive
Simon would always go the extra mile, was very resourceful and professional.
Senior Management Leader, Sales
Simon's expertise in strategic and insightful network planning ensured that our region's operations consistently generated profits.
Global Marketing Leader
Simon has delivered excellent results and also added value through various initiatives during our time together as colleagues. He has the ability to zone in on the specifics, and yet maintain a high view of the strategy required.
Divisional Vice President Revenue Optimisation, Emirates
Consultant
Meet Our Founder
Simon is an experienced Airline Executive and the Founder of Wolstonbury, bringing over two decades of leadership in the global commercial aviation sector.
Throughout his career, Simon has held senior roles leading revenue management and strategic commercial teams at major international carriers, including Air Canada, British Airways, Emirates and Virgin Australia. He is known for a professional, common-sense approach that consistently drives results beyond what could normally be achieved.
Simon C. Pitt
Founder Wolstonbury
Revenue Management Insights with Simon Pitt — Future Picks Podcast
In this episode of the Future Picks podcast, Simon Pitt shares his extensive experience in airline revenue management across the globe.
Join us as we explore the evolution of revenue strategies, groundbreaking innovations like origin and destination control, the integration of technology, and the critical role of people and organisational structure.
Simon offers a visionary outlook on the future of airline revenue management, the shift from legacy systems to modern solutions, and how airlines can optimise the customer journey to drive profitability.
Our Blog
Latest Blog, News and Articles
Insights, news and analysis to help airlines navigate complexity, modernise commercial performance and unlock new revenue opportunities.
Modern Airline Retailing: The OOSD Implementation Series – Part 4: Finnair and the Strategic Case for the Native Order
Finnair is setting a global benchmark by transitioning to a 'Native Order' environment and decommissioning legacy electronic tickets. Discover...
United’s SHARES Migration Succeeds — an infrastructure win for modern retailing
United Airlines’ successful cloud migration of its SHARES reservation engine represents a landmark in infrastructure resilience. Explore how this...
Simon is a seasoned pro who knows how to cut through the noise... If you need practical, high-impact advice without the fluff, I highly recommend him.