Wolstonbury — Commercial Airline Consultancy | Strategy · Revenue · Innovation

About Us

Wolstonbury is a boutique airline consultancy specialising in commercial performance, network value, and modern retailing. We are built on a simple belief: airlines create their strongest results when people, data, and decisions work in harmony. Our focus is deliberately human-centred — reflecting the truth that revenue, loyalty and competitive advantage ultimately come from people.

Founded in 2023 by Simon C. Pitt, Wolstonbury draws on more than four decades of experience across airline commercial leadership, revenue management, distribution strategy and customer value creation. Having served in senior roles within complex, fast-moving airline environments, Simon brings a practical, executive-level understanding of how airlines operate, where commercial value is created, and where it is often lost.

Wolstonbury exists to give airlines access to independent, senior-grade commercial expertise. We work directly with executive teams, commercial leaders and operational stakeholders to accelerate performance, solve persistent commercial challenges, and strengthen decision-making.

Wolstonbury provides premium services to customers across Queensland, Australia and the globe.

As a registered Australian sole trader entity, Wolstonbury is owned and operated by Simon Charles Pitt (ABN: 80 252 479 489). This structure allows us to maintain lean operations and a direct, hands-on relationship with every customer we serve.

Airline colleagues discussing strategy around laptops and documents in an office setting
A group of airline colleagues gathered around a laptop during a collaborative team meeting
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Revenue Improvement
Welcome to Wolstonbury

Strategic Commercial Excellence for the Airline Industry.

We partner with airline businesses globally, specialising in solving complex commercial challenges to drive superior profitability. Our consultancy is built on executive-level leadership and a resourceful approach, focused on delivering results that consistently go beyond what could normally be achieved.

Every commercial challenge requires not just knowledge, but a common-sense, professional approach to drive results beyond what's normally achieved.

signature-simon-c-pitt

Founder Wolstonbury

We deliver value across critical commercial pillars, including:

  • Next-Generation Airline Retailing: Leveraging advanced distribution strategies, including robust international pricing and airline distribution strategy, to maximise revenue and market reach.

  • Profit-Focused Network Planning: Utilising strategic and insightful network planning and analytics to ensure operations consistently generate profits.

  • Complex Program Leadership: Managing significant, successful business migrations and virtual global network expansions that require specialist expertise and significant stakeholder management.

Our depth of experience, knowledge, and attention to detail makes us an invaluable partner in transforming your commercial performance and securing sustainable growth.

Senior airline leader, in your corner

Every engagement is led by people who’ve held senior commercial roles inside airline. We bring the judgment and context required to move quickly and make commercially sound decisions.

Pilots that prove value, then scale

We focus on small, measurable pilots with clear KPIs — revenue, conversion and cost-to-serve — designed to validate impact before scaling across the organisation.

Boutique, vendor-neutral and commercially practical

We are intentionally small — focused on bespoke outcomes, not product sales. Our guidance is vendor-neutral, practical and designed to fit your organisation and budget.

Why choose Wolstonbury

Expert Guidance That Moves Airlines Forward

Wolstonbury is a boutique, founder-led airline commercial consultancy focused on turning strategy into measurable revenue. We combine senior airline experience, fast pilots and pragmatic delivery to lift yields, ancillaries and direct sales — without vendor noise.

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Revenue

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RASK

  • Key levers we optimise
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Consultant

Meet Our Founder

Simon is an experienced Airline Executive and the Founder of Wolstonbury, bringing over two decades of leadership in the global commercial aviation sector.

Throughout his career, Simon has held senior roles leading revenue management and strategic commercial teams at major international carriers, including Air Canada, British Airways, Emirates and Virgin Australia. He is known for a professional, common-sense approach that consistently drives results beyond what could normally be achieved.

Simon C. Pitt, with-office background

Simon C. Pitt

Founder Woltonbury

Revenue Management Insights with Simon Pitt — Future Picks Podcast

In this episode of the Future Picks podcast, Simon Pitt shares his extensive experience in airline revenue management across the globe.

Join us as we explore the evolution of revenue strategies, groundbreaking innovations like origin and destination control, the integration of technology, and the critical role of people and organisational structure.

Simon offers a visionary outlook on the future of airline revenue management, the shift from legacy systems to modern solutions, and how airlines can optimise the customer journey to drive profitability.

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Latest Blog, News and Articles

Insights, news and analysis to help airlines navigate complexity, modernise commercial performance and unlock new revenue opportunities.