Wolstonbury — Commercial Airline Consultancy | Strategy · Revenue · Innovation
Wolstonbury partners with airlines and aviation businesses to design revenue-first commercial strategies, modern retailing solutions, and digital transformation roadmaps. Trusted industry leadership, measurable outcomes, and boutique expertise.
We help carriers, regional operators and aviation partners grow revenue, streamline distribution and modernise their retail and pricing capabilities—without the vendor noise.
• Network and portfolio optimisation
• Pricing architecture and seat inventory strategy
• Go-to-market for new products and ancillaries
• Commercial target setting & incentive alignment
• NDC readiness and migration planning
• Offer and order management design
• Distribution cost-to-serve optimisation
• Channel and partner strategy
• RM model design and implementation oversight
• Dynamic pricing pilots and A/B testing
• Ancillary pricing and bundle strategy
• Vendor shortlisting and RFP management
• Integration architecture and data strategy
• Program delivery and vendor governance
• Executive coaching and commercial playbooks
• Interim CCO / Head of Commercial placements
• Training programs for commercial, sales and distribution teams
• Design and deployment of AI-driven commercial workflows
• Predictive analytics for demand, pricing and disruption management
• Conversational AI for customer and agent support
• Process automation across distribution, CRM, and reporting functions
• Integration of AI tools into existing commercial platforms for measurable ROI
We help airlines move from rules-based seat control and fragmented pricing to a data-driven revenue engine that balances demand, customer value and commercial objectives.
We build pricing frameworks that maximise revenue with precision.
We optimise availability so the right fares reach the right markets.
We streamline channels to deliver offers efficiently and profitably.
We create modern, dynamic offers that boost conversion and ancillaries.


Our process is designed to move quickly from insightful diagnosis to profitable action, ensuring every project is delivered with the depth of experience, knowledge, and attention to detail necessary for success. We approach every engagement with a professional, common-sense methodology that is resilient to external pressures.
We begin by establishing a high-view understanding of the strategic landscape while quickly zooming in on specific performance drivers. This phase is focused on gaining clarity in complex environments.
This is where expertise turns into measurable value. We lead the implementation, whether it involves next-generation Airline Retailing, complex system migrations, or commercial restructuring.
Our goal is to leave your team and systems stronger and more capable of sustained growth. We ensure the strategic change is embedded into your commercial DNA.
In the complex and high-stakes commercial airline sector, expertise must be validated by measurable results and a trusted partnership. These endorsements, provided by former managers, senior executives, and industry colleagues, affirm Wolstonbury’s commitment to delivering superior commercial strategy, resourceful execution, and resilient leadership. They showcase our ability to drive outcomes beyond what could normally be achieved while maintaining the professional rigour and attention to detail necessary for success.

Director and Senior Industry Consultant (ex-British Airways)
His professional, common-sense approach to the job was appreciated by me and all his key stakeholders, and helped drive... results beyond what could normally be achieved.

Senior Airline Revenue Management Executive
Simon's depth of experience, knowledge and attention to detail will be invaluable in any future role.

Senior Airline Network Management Executive
He has a wonderful quality to balance professionalism and fun in a commercial environment that is continuously under pressure to generate revenue regardless of the external conditions.

Experienced Airline and Software Executive
Simon would always go the extra mile, was very resourceful and professional.

Senior Management Leader, Sales
Simon's expertise in strategic and insightful network planning ensured that our region's operations consistently generated profits.

Global Marketing Leader
Simon has delivered excellent results and also added value through various initiatives during our time together as colleagues. He has the ability to zone in on the specifics, and yet maintain a high view of the strategy required.

Divisional Vice President Revenue Optimisation, Emirates
Simon is a seasoned pro who knows how to cut through the noise... If you need practical, high-impact advice without the fluff, I highly recommend him