Wolstonbury — Commercial Airline Consultancy | Strategy · Revenue · Innovation

Our Services

Wolstonbury partners with airlines and aviation businesses to design revenue-first commercial strategies, modern retailing solutions, and digital transformation roadmaps. Trusted industry leadership, measurable outcomes, and boutique expertise.

Consultancy Areas

Blend deep airline commercial experience with modern technology thinking.

We help carriers, regional operators and aviation partners grow revenue, streamline distribution and modernise their retail and pricing capabilities—without the vendor noise.

Commercial Strategy and Transformation

• Network and portfolio optimisation
• Pricing architecture and seat inventory strategy
• Go-to-market for new products and ancillaries
• Commercial target setting & incentive alignment

Retailing and Distribution Modernisation

• NDC readiness and migration planning
• Offer and order management design
• Distribution cost-to-serve optimisation
• Channel and partner strategy

Revenue Management and Pricing

• RM model design and implementation oversight
• Dynamic pricing pilots and A/B testing
• Ancillary pricing and bundle strategy

Technology Selection and Delivery

• Vendor shortlisting and RFP management
• Integration architecture and data strategy
• Program delivery and vendor governance

Capability Building and Interim Leadership

• Executive coaching and commercial playbooks
• Interim CCO / Head of Commercial placements
• Training programs for commercial, sales and distribution teams

AI Automation and Intelligent Systems

• Design and deployment of AI-driven commercial workflows
• Predictive analytics for demand, pricing and disruption management
• Conversational AI for customer and agent support
• Process automation across distribution, CRM, and reporting functions
• Integration of AI tools into existing commercial platforms for measurable ROI

Revenue Management

Transform your revenue performance with data-driven pricing, smarter inventory control, and modern retailing.

We help airlines move from rules-based seat control and fragmented pricing to a data-driven revenue engine that balances demand, customer value and commercial objectives.

Pricing

We build pricing frameworks that maximise revenue with precision.

Inventory

We optimise availability so the right fares reach the right markets.

Distribution

We streamline channels to deliver offers efficiently and profitably.

Retailing

We create modern, dynamic offers that boost conversion and ancillaries.

How We Work

A Strategic Partnership for Commercial Excellence

Our process is designed to move quickly from insightful diagnosis to profitable action, ensuring every project is delivered with the depth of experience, knowledge, and attention to detail necessary for success. We approach every engagement with a professional, common-sense methodology that is resilient to external pressures.

  • The High View Assessment

    We begin by establishing a high-view understanding of the strategic landscape while quickly zooming in on specific performance drivers. This phase is focused on gaining clarity in complex environments.

  • Driving Results

    This is where expertise turns into measurable value. We lead the implementation, whether it involves next-generation Airline Retailing, complex system migrations, or commercial restructuring.

  • Profitable Future

    Our goal is to leave your team and systems stronger and more capable of sustained growth. We ensure the strategic change is embedded into your commercial DNA.

External Validation: LinkedIn Recommendations

Executive Endorsements: Strategic Leadership in Practice

In the complex and high-stakes commercial airline sector, expertise must be validated by measurable results and a trusted partnership. These endorsements, provided by former managers, senior executives, and industry colleagues, affirm Wolstonbury’s commitment to delivering superior commercial strategy, resourceful execution, and resilient leadership. They showcase our ability to drive outcomes beyond what could normally be achieved while maintaining the professional rigour and attention to detail necessary for success.

Simon is a seasoned pro who knows how to cut through the noise... If you need practical, high-impact advice without the fluff, I highly recommend him

    Jerry Foran
    Jerry Foran

    Director and Senior Industry Consultant (ex-British Airways)

    His professional, common-sense approach to the job was appreciated by me and all his key stakeholders, and helped drive... results beyond what could normally be achieved.

      William Owens
      William Owens

      Senior Airline Revenue Management Executive

      Simon's depth of experience, knowledge and attention to detail will be invaluable in any future role.

        Hope Antzoulatos
        Hope Antzoulatos

        Senior Airline Network Management Executive

        He has a wonderful quality to balance professionalism and fun in a commercial environment that is continuously under pressure to generate revenue regardless of the external conditions.

          Kym Clarke
          Kym Clarke

          Experienced Airline and Software Executive

          Simon would always go the extra mile, was very resourceful and professional.

            Lesley Owen
            Lesley Owen

            Senior Management Leader, Sales

            Simon's expertise in strategic and insightful network planning ensured that our region's operations consistently generated profits.

              Joseph Alcantara
              Joseph Alcantara

              Global Marketing Leader

              Simon has delivered excellent results and also added value through various initiatives during our time together as colleagues. He has the ability to zone in on the specifics, and yet maintain a high view of the strategy required.

                Jacob Chandy
                Jacob Chandy

                Divisional Vice President Revenue Optimisation, Emirates